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Test Automation in 2023 | The Tool You Need to Survive in The Future

As is known, the future of test automation looks increasingly hopeful in the coming years, almost every industry adopts technology upgrades to improve the efficiency and quality of their work. The importance of an automated testing strategy is not just overstated, it will keep your software quality, reliability, and maintainability high, especially in a test-driven development state. Now let’s take a closer look into the test automation scope,  

Automated testing is the process of executing test cases automatically, this makes the process easier than manual testing and more accessible to the tester. Test automation increases the quality of output & saves time for software developers and testers. They are used to create test scripts for the automated testing of apps and websites.

As the world moves into a digital future, test automation will be essential for businesses to thrive in the years to come.

Test Automation Trend that Shapes your Future

Now, we can smoothly see that Automation is highly merged into multiple industries around us, and most companies urge to optimize the market metrics and bring excellent experience. In 2023, test automation tools are expected to be even more advanced and tailored to the needs of businesses. In addition to its numerous benefits, automation helps to improve response times and reduce costs. Automation tools will be able to integrate with other systems such as customer relationship management (CRM) systems, machine learning, and AI, allowing for a more comprehensive view of customer interactions and feedback. The enlisted automation trends that you can look forward to in the future.

Test Automation in AI and Robotics

Robotics is simply an extension of artificial intelligence (AI), which is currently the most well-known acronym in the technological sector. AI can take the role of live tasks when it comes to testing software or app features, that affect the user understanding to be more in-depth and logical. It is visible that test automation in AI has great potential, to reduce the workload of QAs.

Scriptless Test Automation

By 2030, zero code automation will be the norm & there is no chance of a cut in the curve. Codeless automation eliminates the code writing time and gives a straight path to the implementation. It helps in customized tests by writing their own code for some cases, hence there is no need for any specialized skills or coding knowledge. Many automation testing tools provide codeless automation, allowing developers to focus on creating creative products rather than writing code.

Increased Rate of IoT Testing

The rate of IoT testing is increasing due to the multiplication of connected devices. This is due to advancements in technology, the emergence of more powerful and affordable IoT devices, and the growing demand for more connected and automated systems. Moreover, the internet of things is becoming increasingly accessible and affordable, as more businesses and consumers are embracing the technology and its potential. This is what the Internet of Things (IoT) is all about, and this is only the beginning.

Automation in CRMS

Automation in CRMs (Customer Relationship Management systems) is becoming increasingly important for businesses in the modern era. Major CRM platforms are creating robust automation features for sales and marketing teams, to grasp the potential of automation to solve repetitive activities. Automating the CRM also enables sales teams in time-consuming, redundant prospecting and customer management duties. Overall, it enables businesses to become more efficient, reduce costs, and increase customer satisfaction.

Automated Decision-Making

You must have access to the appropriate data if you wish to get along with other members and look beyond your preferences. The use of artificial intelligence will increasingly provide high-quality data that can guide the most effective decisions.

Though automated tools can make some decisions, there will be a lack of human emotion and understanding.  

Mobile Automation Testing

Mobile automation has become an important part of the IT world. A marked amount of people’s daily life is driven by mobile apps. Therefore, creating a great mobile app experience is vital. The scope of mobile automation testing is visible here, it helps QA teams to optimize regression test cases, increase testing efficiency, minimize product delivery time, and assure improved customer satisfaction.

Inevitable Automation Tools

  • Selenium
  • Katalon
  • TestComplete
  • Appium
  • Playwright
  • Puppeteer
  • Cypress
  • Cucumber
  • LambdaTest

Things to Look for in Test Automation Tools

There are a lot of tools that we have in the field with exceptional features to satisfy our needs in our projects. At first, it may seem confusing, but looking over tool selection, some priorities should be noted before. This will help you to navigate to the right platform,

  • Project Requirements 
  • Training Guidelines and Support cost
  • Team Skill and level of programming skill 
  • Data-driven Testing and Reporting 
  • Maintenance and Reusability 
  • CI, DevOps support 
  • Reporting and feedback support 


At the end of the day, the need for test automation tools is on the escalation, hence we require the skill set to sustain ourselves in the future So, it is important to select an efficient and effective test automation tool to be a pro. To Set up your skill in test automation, visit Testleaf  and explore the wide opportunities.

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